TORO Matcha was introduced by Toro Beverages Inc to serve the rapidly expanding natural energy drink category. The Matcha Energy Drinks deliver healthy long-lasting energy that lasts for 3-4 hours without the jitters and the energy slumps. Each can supplies 60 mg of caffeine — enough to give a gentle shot of energy without the jitters. TORO is a good choice for people who are looking for healthier energy drink options and who are sensitive to highly caffeinated beverages, as it contains less caffeine than classic energy drinks. TORO's target customers are millennials who express concerns about the health effect of energy drinks on their health. They represent 65% of overall energy drink consumers.
TORO was founded in 2019 by Oussama (Sam) Saoudi; a matcha addict who grew up in Morocco before moving to Canada to complete his Masters degree in engineering. Sam used to be a huge RedBull consumer but he was very sensitive to the high amount of caffeine it contained. He would get jitters and nausea every time he consumed a can of RedBull. After discovering matcha, his life has changed. Matcha would give him the energy he needed without the caffeine jitters. Sam decided to quit everything and go on a mission to bring the good energy of matcha to the world in a way that's easy to drink and that everyone can consume on the go.
Want to learn more? Check out our corporate website at https://torobeverages.com/